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1. GRAPHIC DESIGN STUDIO SETUP HOW TO
2. GRAPHIC DESIGN STUDIO SETUP FULL
3. GRAPHIC DESIGN STUDIO SETUP PROFESSIONAL

There are different ways to niche down your agency:Ī) Targeting (Enterprise, small businesses, startups, individuals)ī) Services (Graphic design, UI, banner design)Ĭ) Business model (Dedicated designer, shared designer, pay per task, …)ĭ) Geography (UK market, Spanish speaking market, etc) This is why finding a niche is so important. Compared to other generalist design services, this will make you stand out from them. When approaching a gym and trying to sell your services, you can position yourself as ‘ The design solution for gyms and fitness instructors‘ and show them the work and results you got for your clients.

GRAPHIC DESIGN STUDIO SETUP FULL

Your portfolio will be full of case studies of work you did for such companies. Say you provide graphic design for gyms and fitness instructors for a flat monthly fee. Graphic design is a very competitive industry and you need to find ways to stand out from the competition.

GRAPHIC DESIGN STUDIO SETUP HOW TO

How to start a subscription-based design service:Ĭonvinced that this is the right model to offer your design services? Let’s get started! 1. PhotoLogo also niched on one type of service and industry: Logos for photographers. They have different pricing models (per slide, credits) as well as dedicated teams for bigger companies.

GRAPHIC DESIGN STUDIO SETUP PROFESSIONAL

DarkRoastĭarkRoast is quite similar to Hatchly, but they focus on the Canadian market, and on “adding a professional graphic deisgner to your team” which is more like an ‘designer on demand’ rather than ‘design on demand’Ģ4Slides focuses mostly on one type of design: Powerpoint presentations. They focus mostly on UK businesses that need any kind of graphic design task done. Hatchly is an on-demand graphic design service based in the UK. They focus on a simple problem: Hiring designers for a simple job such as getting banner designs takes a lot of time, so they created an on-demand service to solve this. GetAds is a done-for-you design service that specializes in creating ad banner design. What are some examples of subscription-based design services? Empowering your clients to communicate their needs clearly with you, offering tutorials on how to submit requests, and asking your clients to upload their branding guidelines is a great way to solve this. It’s thus key to target the right type of clients that need design services on a long-term basis to reduce churn and try to get them to commit to half yearly or yearly plans. You might experience some cancellation and high churn. The problem with this model is that clients might not need your services on a month-to-month basis. While design is competitive, you can differentiate yourself and your offerings to stand out from the competition. However, this also means there is a high demand for such type of service. Clients pay your one off or subscription services upfront.ĭesign is a competitive industry. This is another big one: No more chasing invoices. Selling your services in form of packages creates a well defined scope of service, makes the decision process easier for customers, and speeds up sales. Unlike proposals which require a lot of changes and back and forth, packaging your services is easier to sell.

Here are the pros and cons of starting a subscription-based design service: Pros:īy creating packages that your clients pay on a monthly basis, you can estimate your future revenue and make long term decisions for your business, such as hiring staff to help you with your business or investing in marketing. This saves a lot of time and speeds up the sales process of your services. In addition, productizing your services and selling them in form of packages is easier to sell: No more proposals or scope creep, your clients will immediately know what they get. This will generate recurring revenue and create more predictability for your business. One way to solve this: Package your services and offer them on a monthly basis. The biggest problem with traditional freelance or agency work is the lack of predictability: You might feel overwhelmed with clients one month, and then a month later have a down period. Why should you start a subscription-based graphic design service? This guide will cover how to start your own on-demand design service.

The subscription-based graphic design service is a model that allows designers or graphic design agencies to offer their services on an ongoing basis, rather than project by project. Manage churn and focus on customer service Build and document systems to deliver your services Package your services and set expectations